As an indie game developer it’s very difficult to juggle time between development and marketing, so I decided not to spread myself too thin. I wanted to focus on just a few social networks to promote our upcoming game, The Forbidden Arts. I decided on Facebook, Twitter and Youtube. With nearly 2 billion users, Facebook was a prime choice and should be a no brainer for anyone wanting to promote their business or services on a social network.
Once I got started with Facebook and began to build a following for the game I realized how expensive Facebook promotions actually are. This isn’t meant to be a deterrent from using Facebook. Quite the opposite. I value Facebook quite a bit and we intend to use it as one of our main sources of marketing in the future. This blog is intended to shed some light on our experiences with such costs, and how we run effective campaigns.
I decided to run a test for this Blog. I posted a promotional image to the Forbidden Arts Facebook page.
Digital Rights Management (DRM) is a corporate attempt at fighting piracy by controlling exactly how and when you use media. There are, approximately, 10,742,489 kinds of DRM and copy protection out there, with almost every company or format having their own take on it. And with a total estimated revenue loss of $74 billion due to pirated games in 2014 alone, it makes sense why DRM is so prevalent.
Valve’s Steam is one of the primary examples discussed when mentioning DRM, especially online, where the words “digital rights management” are so controversial. Surprisingly, despite the slack it gets, Steam is one of the most elegant and integrated DRM solutions available. It offers unlimited copies of games on unlimited machines, but only one user can play on an account at a time. Overall, it’s a seamless system, like DRM should be.
. . . Or is it? Players who purchase their games cannot use the account on more than one co...