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July 9, 2017

As an indie game developer it’s very difficult to juggle time between development and marketing, so I decided not to spread myself too thin. I wanted to focus on just a few social networks to promote our upcoming game, The Forbidden Arts. I decided on Facebook, Twitter and Youtube.  With nearly 2 billion users, Facebook was a prime choice and should be a no brainer for anyone wanting to promote their business or services on a social network.

Once I got started with Facebook and began to build a following for the game I realized how expensive Facebook promotions actually are. This isn’t meant to be a deterrent from using Facebook. Quite the opposite. I value Facebook quite a bit and we intend to use it as one of our main sources of marketing in the future. This blog is intended to shed some light on our experiences with such costs, and how we run effective campaigns.

I decided to run a test for this Blog. I posted a promotional image to the Forbidden Arts Facebook page.

Before I ran this c...

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