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The cost of advertising on Facebook

As an indie game developer it’s very difficult to juggle time between development and marketing, so I decided not to spread myself too thin. I wanted to focus on just a few social networks to promote our upcoming game, The Forbidden Arts. I decided on Facebook, Twitter and Youtube. With nearly 2 billion users, Facebook was a prime choice and should be a no brainer for anyone wanting to promote their business or services on a social network. Once I got started with Facebook and began to build a following for the game I realized how expensive Facebook promotions actually are. This isn’t meant to be a deterrent from using Facebook. Quite the opposite. I value Facebook quite a bit and we intend

How Steam Employs DRM & What That Means For Your Game

This post first appeared on the Black Shell Media blog. Digital Rights Management (DRM) is a corporate attempt at fighting piracy by controlling exactly how and when you use media. There are, approximately, 10,742,489 kinds of DRM and copy protection out there, with almost every company or format having their own take on it. And with a total estimated revenue loss of $74 billion due to pirated games in 2014 alone, it makes sense why DRM is so prevalent. Valve’s Steam is one of the primary examples discussed when mentioning DRM, especially online, where the words “digital rights management” are so controversial. Surprisingly, despite the slack it gets, Steam is one of the most elegant and int

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